Research on PR Topics

My PR research centers on fandom communities and how to treat them as a key public. Please feel free to ask me questions about my research on my Contact page.

PR Masters Thesis

My ultimate research piece

Title: Criticism of Parasocial Interaction Theory in Public Relations Research: A Fan Studies Application Through BTS Army Autoethnographies and Situational Theory of Publics

Keywords: fan studies, public relations, situational theory of publics, BTS, BTS ARMY, parasocial interaction theory, participatory culture

BTS Mistranslated Hiatus Announcement Case Study

PR Theory - an application to crisis

Within three weeks I gathered research on how the globally renowned k-pop band's mistranslated and widely misunderstood hiatus announcement negatively impacted their record company - Hybe. This study examines possible solutions and further implications within entertainment PR.

The PR Innovations of #BookTok Case Study

Social Media and Digital Innovation

I conducted a thematic qualitative analysis to understand the innovative PR qualities of #BookTok through a storytelling lens and uses and gratification approach.

I was on a student panel for the Newhouse Impact Symposium to talk about my research.

The PR Innovations of #BookTok Case Study - Poster

Social Media and Digital Innovation

For the above case study on #BookTok, this is the poster version I also presented for the poster session during the Newhouse Impact Symposium.

Feel the Rhythm of Korea: A PR Campaign Analysis

Independent Study

The 2022 Feel the Rhythm of Korea campaign partnered with BTS members Jimin and SUGA to promote South Korean tourism.

The campaign analysis examines the successes and potential failures.

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Communications is Everywhere

Does social media design support the LGBTQ+ community?

The requirements for this research paper was to attend a non-communications event and connect the concepts to communications.

I went to a guest speaker event. Jacob Tobia, activist, screenwriter and actor shared anecdotes from their memoir Sissy: A Coming-of-Gender Story.

Radical Candor Book Review + Presentation

PR Management & Leadership

Kim Scott, author of Radical Candor, conceptualized the idea of using radical candor as a leadership tool that can help leaders both care and challenge their team to do their best work. In my review, I connect these ideas to PR management and leadership concepts.

Best Practices Paper

PR Management & Leadership

You may have heard of influencer marketing, but have you heard about influencer relations?

Case studies and readings on PR management and leadership explain how to be a great PR practitioner in the realm of influencer relations.

M&Ms Super Bowl PR Stunt

Diversity, Equity, and Inclusion

M&Ms became the center of a culture war with parties from both the conservative and liberal parties having something to say about the rebranded spokescandies.

This case study investigates whether M&Ms succeeded in having a DEI approach or not.