Research on PR Topics
My PR research centers on fandom communities and how to treat them as a key public. Please feel free to ask me questions about my research on my Contact page.
PR Masters Thesis
My ultimate research piece
Title: Criticism of Parasocial Interaction Theory in Public Relations Research: A Fan Studies Application Through BTS Army Autoethnographies and Situational Theory of Publics
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Keywords: fan studies, public relations, situational theory of publics, BTS, BTS ARMY, parasocial interaction theory, participatory culture
BTS Mistranslated Hiatus Announcement Case Study
PR Theory - an application to crisis
Within three weeks I gathered research on how the globally renowned k-pop band's mistranslated and widely misunderstood hiatus announcement negatively impacted their record company - Hybe. This study examines possible solutions and further implications within entertainment PR.
The PR Innovations of #BookTok Case Study
Social Media and Digital Innovation
I conducted a thematic qualitative analysis to understand the innovative PR qualities of #BookTok through a storytelling lens and uses and gratification approach.
I was on a student panel for the Newhouse Impact Symposium to talk about my research.
The PR Innovations of #BookTok Case Study - Poster
Social Media and Digital Innovation
For the above case study on #BookTok, this is the poster version I also presented for the poster session during the Newhouse Impact Symposium.
Feel the Rhythm of Korea: A PR Campaign Analysis
Independent Study
The 2022 Feel the Rhythm of Korea campaign partnered with BTS members Jimin and SUGA to promote South Korean tourism.
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The campaign analysis examines the successes and potential failures.
Communications is Everywhere
Does social media design support the LGBTQ+ community?
The requirements for this research paper was to attend a non-communications event and connect the concepts to communications.
I went to a guest speaker event. Jacob Tobia, activist, screenwriter and actor shared anecdotes from their memoir Sissy: A Coming-of-Gender Story.
Radical Candor Book Review + Presentation
PR Management & Leadership
Kim Scott, author of Radical Candor, conceptualized the idea of using radical candor as a leadership tool that can help leaders both care and challenge their team to do their best work. In my review, I connect these ideas to PR management and leadership concepts.
Best Practices Paper
PR Management & Leadership
You may have heard of influencer marketing, but have you heard about influencer relations?
Case studies and readings on PR management and leadership explain how to be a great PR practitioner in the realm of influencer relations.
M&Ms Super Bowl PR Stunt
Diversity, Equity, and Inclusion
M&Ms became the center of a culture war with parties from both the conservative and liberal parties having something to say about the rebranded spokescandies.
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This case study investigates whether M&Ms succeeded in having a DEI approach or not.
