Published Research

Since completing my Master's Thesis in 2023, the work below are research publications I have achieved as an independent fan studies scholar.

From Doll to Screen

Investigating PR and Marketing Techniques in the Barbie Movie's Global Success

This article examines the public relations strategies that heightened fan interest in Barbie (2023) and reaffirms Barbie as a cultural icon. By analysing the most noteworthy components of the film's campaign that were highlighted in articles and PR blog posts, valuable insights are shared regarding how audience participation cultivates the success of cultural phenomena.

‘I’m Not in Love with Ken’

Barbie as an Aro/Ace Representative

For the second teaser trailer release of Barbie (2023), some viewers took notice of a particular scene that spurred a conversation of claiming Barbie as part of the asexual/aromantic (aro/ace) community... Once the movie was released, more scenes and quotes were added to the stockpile of potential evidence to identify Barbie as an aro/ace representative.